|
Mr.
Marks is the past President and co-founder of DataBase Technologies (DBT) a company
dedicated to using information technology to improve the science of database
marketing.
DBT
specializes in providing desktop computer access to large marketing databases
which gives marketing executives analysis, targeting, selection and tracking
capabilities in support of database marketing.
At DBT he has consulted with companies such as ADP, Bell Atlantic Mobile,
Lucent Technologies, and Merrill Lynch.
Mr.
Marks’ professional experience includes over 20 years of related activities,
principally systems development and marketing consulting projects including
market analysis for purposes of sales force design, sales program development,
market planning and market potential assessment.
He has worked extensively with clients such as American Express, Control
Data Corporation, 3M, RCA Data Services, Wang Laboratories and General Electric,
designing and developing systems to improve their sales productivity and market
strategies.
Mr.
Marks began his professional career with American Telephone and Telegraph
Company, Long Lines Department, where he was the project leader of a market
research and simulation group. The
group was involved in the analysis of the demand for data communications
products and services. The projects
typically included sophisticated market simulation models which constituted
sizable EDP projects in themselves.
Mr.
Marks holds a Bachelor of Science degree in Electrical Engineering and a Master
of Science degree in Management Science, both from Stevens Institute of
Technology. He has also done
graduate work in Operations Research at Colombia University.
|