DBT offers a suite of customer interaction applications that enable marketers to engage, acquire and retain customers. All applications are quick to deploy, highly customizable, easy to use and easy to maintain.

Marketing Database Access Tools
DBT's flagship product, PC MKIS, is a web-based tool that gives marketers fast and easy access to customer and third party data. Backed by a SQL Server database, it gives access to multiple users via the Internet or your company's intranet. Its campaign manager feature makes marketing programs easy to implement and track. Data is easily exported from the system into Excel, text or database files.

Lead Processing Tracking and Reporting
DBT excels at processing, storing, tracking and reporting on marketing data. One of our premier services is processing your crucial sales leads. DBT's LPTR System periodically collects, stores and distributes your sales leads. Distribution of leads can be direct to your sales force or via your SFA system. Tools such as PC MKIS give you online access to this information. DBT also provides closed-loop tracking by matching those leads to your customer base to measure ROI. An array of online tracking reports can be created that are tailored to your company's needs.

Customized Application Development and Support
DBT realizes that not every company's database marketing needs are the same. That is why we offer customized application development to help you obtain your marketing goals. DBT's staff of professional project managers and programmers can work with you to develop a specialized program that is not satisfied by an "off the shelf" product. Custom programs can be developed to store, process, and track important marketing data for the most simple to complex marketing problems.

For example, DBT has developed the continuity marketing program engine for one of the world's top wireless communications company's. Customers with a high propensity to churn are identified and contacted in order to strengthen the relationship and retain the customer. A full set of reports is generated each month to track results. Thus far, the program has been very successful.